Subaru has a great year to celebrate

It’s the season to be jolly, and Subaru’s Northern Ireland dealers have great reason to celebrate. The brand that makes more All Wheel Drive cars than any other manufacturer globally has seen sales grow by a massive 33 per cent this year in NI, spurred by new model arrivals Levorg GT and new Outback.

“A great year just kept getting better” said Subaru’s NI Regional Manager Alastair Kerr. “We were named “Most Recommended Brand” by a leading customer poll at the start of the year, launched two all new models mid-year and autumn, and now new Outback with Eyesight collision avoidance technology has just been awarded the highest possible safety rating by the IIHS (Insurance Institute for Highway Safety)."

“Demand for Subarus appears insatiable – in the US we’ve outsold VW, BMW and Audi combined, and there’s no doubt the benefits of Subaru’s lowslung Boxer engine married to symmetrical all wheel drive has great appeal for drivers accustomed to wet slippery conditions and off-road driving."

“Many buyers in Northern Ireland live in homes set well back from the main road, and safely getting to and from their farm or homestead all year round is not a luxury, it’s essential. The ability to cruise the motorway and cross muddy fields or ford streams with ease are core Subaru abilities in all our AWD vehicles."

“Many of our buyers comment that they love the simplicity of their Subaru AWD – no specialist knowledge is recquired to get the most from the highly sophisticated drive train technology that seeks out maximum grip in any conditions. The confidence this gives drivers of all abilities is a major reason why Subaru owners are incredibly loyal to the brand. Add to that the incredible reliability, Japanese build quality, and high residual values – it’s little wonder Subaru are in great demand.”

The Subaru AWD range starts from just £17,495 OTR for the Impreza 5 door hatch, and continues up through the Crossover XV 5 door (both available in diesel or petrol) to the stunning new Levorg Grand Tourer 5 door and all new Outback estate (in 2.0 litre diesel or 2.5 litre petrol).

Sitting astride the range is the hypersports WRX STI, a car that many will aspire to, but few will enjoy the please of ownership. “Like all good things in life there’s an orderly queue.” said Kerr “But the customer at the front is always smiling broadly."

“We also have the two door BRZ – that’s become a really niche product - the only Subaru that’s rear wheel drive and designed to bring out the sports river in you, at a price that will please all. Not designed for towing a horse box or cutting through the fields, but then you might find an excuse for a second Subaru?”

Christmas comes but once a year, give yourself a real treat and try out the Subaru range for yourself at your local specialist dealer – Eastwood Motors in Lisburn, Gormley Motors in Dungannon and Western Cars in Enniskillen. Alternatively log on to to view the cars, and dealer addresses.